NHL CHina Games Brand Identity
"The 2017 NHL China Games presented by O.R.G. Packaging represent the formal launch of what we hope will be a long and successful collaboration between our League, our teams and our partners in accelerating the development of hockey in China," NHL Commissioner Gary Bettman said, "We look forward to our first games in China and to a variety of initiatives that will inspire generations of Chinese players and fans to enjoy our sport. We recognize the importance of helping China build a strong national hockey program and are committed to supporting that priority in every way possible."
M Style Marketing was engaged to create and develop a new logo and branding package that would capture the international prominence and clout of the China Games. M Style Marketing collaborated with Paul Conway, NHL’s VP of Creative Services to design a brand identity that reignites the game and drives excitement among fans and players alike.